It has been quite a ride for music in 2011. The year is almost up and on Sunday August 28th The MTV Video Music Awards will determine the best video by a new artist. In this category there are 5 talented-in-their-own-right nominees and here is a little insight on each of them, as well as their breakout music videos.
Big Sean ft. Chris Brown - "My Last"
This is the first single off of his debut album Finally Famous, which is in stores now. The video shows Big Sean and Chris Brown flirting with girls and partying in a ginormous Hollywood Hills estate inter-cutting scenes between the two singing on the balcony. This looks like a fun music video, and to top it off, Chris Brown keeps his shirt on the whole time, unfortunately there wasn't much thought put into the idea.
Foster The People - "Pumped Up Kicks"
This video is one of those inspiring pieces that motivates you and keeps you feeling good until the end. The video is a collage of what seems to be a censored rock star lifestyle. The visual cuts between clips of the band in the studio, to them ripping waves, to clips from a live concert. A light and simple video, but playing it safe won't get you the "moon man".
Kreayshawn - "Gucci Gucci"
This petite Oakland rapper known as Kreayshawn, has stormed onto the hip-hop radar faster than you can say 'Swag'! The video follows Kreayshawn around the streets of Los Angeles, accompanied by music's hottest act Odd Future. I love everything about this video. It keeps you involved throughout the whole video. Finally the video ends at a house party. Definitely a strong contender for Best New Artist.
Wiz Khalifa - "Black and Yellow"
The Pittsburgh born rapper represents his hometown to the fullest in this video. Wiz keeps it real by taking us through the city as well as local spots he and his crew hang at. Unfortunately the song was played out quickly, due to the NFL team, The Steelers, adopting it as their theme song for every game. This is another video with not much thought behind it, although it has been viewed all over the world more than 95 million times. Good luck. Your going to need a real "Wizard" to win this category.
Winner - Tyler, The Creator - "Yonkers"
I don't want to play favorites, but this video revolutionized the way videos will be made from here on out. Concepts as well as directing was done by Wolf Haley aka Tyler. The video opens up with Tyler in a profile position with his arms placed in such a way, it almost resembles a Nazi sign. He then attempts to eat a beetle, not long after he regurgitates it back up. Throughout the whole video Tyler is standing in front of the camera, behind him a blank canvas. Next verse gets interesting. While rapping he begins to take his shirt off and you notice his pupils are fully dilated. A noose is then lowered down and by the end of the visual Tyler has wrapped the noose around his neck, stands on top of the chair and finally kicks the chair from under himself. I have provided the uncensored version of the video so you can really understand how amazing it really is. Master of creativity, I think we have our winner...
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