Mar 7, 2012

Next In Show x Beautiful Gallery Coverage - Los Angeles [Video]


Last week in Los Angeles, CA. was the debut premiere of Anthony Evans and El Monstruo's Beautiful Gallery. The gallery poses as the first in a series of 4 this year. Next In Show was on location thanks to @RigoDM. Look out for surprise guest, model Maya Michelle Rew. Check out exclusive coverage from artists of the new school at the Beautiful Gallery.






Next In Show x Beautiful Gallery

LOS ANGELES – In a day and age where anyone with a cell-phone is a tenured photographer and anyone shooting with a fish-eye lens can claim to be leading the art world into new realms how can you creatively push the envelope? With that in mind, where and how is there a place for Los Angeles based artists Anthony Evan (www.anthonyevanla.tumblr.com) and Fern (www.elmonstruola.com/)? Well, as far as the place goes, look no further than Hollywood and as far as how… the answer is consistency.

On March 1st, the duo opened the doors to their Melrose avenue installment and welcomed their friends, family and connoisseurs to what they dubbed as the “Beautiful Gallery,” their first collaborative effort showcasing what will be part one of four collections slated for later in the year.
As they so aptly describe it, the “Beautiful Gallery” is “a visual dialogue… [that] takes on a new meaning in the case where animated characters and reality collide.” The vivid photography by Anthony Evan documents everyday events in the lives of four beautiful and alluring girls. Only this time, you get a firsthand look at their sub-conscious through the aid of their animal alter-ego, animated by Fern. Think KAWS meets “The Golden Compass.”

In one series, the stunning and voluptuous Maya Michelle Reu is seen in her intimates early in the morning getting ready for what can only be a hectic day full of sexy shoots for magazine covers or music videos. The vixen is quickly brought back to earth when her alter-ego panda is seen cuddling with her and asking for a snack from the fridge. One can’t help but laugh that even the sexiest of creatures (Maya) still has a playful side and wants to laugh and play like a kid.

And like a child’s endless and bountiful imagination, both artists have been pushing their creative boundaries for close to a decade and always seem to come out on top.

In one respect, Anthony Evan has used his midas-like gifts across many visual platforms. Honing his craft through graffiti his attention to detail has found him success in fashion, jewelry, photography and most notably tackling cuisine and emerging as a seasoned and classically trained chef. This “tastemaker” needs to create and is constantly on the grind looking for the next tasty recipe… and not just in the kitchen.

On the other hand, you have Fern, AKA “El Monstruo,” who definitely lives up to his moniker which in spanish translates to “the monster.” But all blood, guts and gore aside this monster is scary on one focal front: dedication. Fern has pushed his schoolhouse training to the limits and self-admittingly states that, “School was just a place where I could practice my artwork for 8 hours a day. They provided the drafting tables and drawing utensils, except they called them quizzes and desks.” And where Anthony Evan might be the man making the light bulbs flash, Fern is definitely the vision and down-right scary work ethic. His talents go well past illustration and solidify themselves across a successful clothing line known as Ghetto Rock.

These two young artists have only given a taste of what they have to offer. By their own account, they will “only grown from here,” and true to Ferns mantra (Create. Destroy. Rebuild) it’s all meant to grow, to regenerate into something bigger, something scarier, something tastier.

@beautifulgallery @mayamichellerew @rigodm @ihate_chris


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